The Product

When customers shop online for items that typically require financing, the quality of leads generated through online credit applications is often superior to those from direct calls to dealerships. Here are several reasons why:

Pre-Qualification of Customers: Online credit applications allow for an initial assessment of the customer's creditworthiness. This pre-qualification step ensures that the leads are more likely to convert, as customers have already passed a basic financial check.

Higher Level of Customer Intent: Customers who take the time to fill out a credit application are demonstrating a higher level of commitment and intent to purchase compared to those who make a casual phone inquiry. This suggests a deeper stage in the buying funnel.

Streamlined Sales Process: Online applications streamline the sales process. By the time the customer contacts the dealership or the dealership reaches out, much of the necessary information has already been collected, leading to a more efficient sales conversation.

Your salesman and F&I department will instantly receive an estimation of the customers required down payment, monthly payment, and term, thus eliminating wasted time on unqualified buyers.

Instantly, the sales person and/or the consumer will know the approximate down payment needed, payment amount, and term for the particular piece of equipment. However, the particular lender offering the Pre-qualification will NOT be disclosed. See below

The sales dashboard will allow for sales people to easily track the progress of their deals. Providing transparency in the finance process will aid in the communication between Sales and F&I.

Other dashboards include:

• Dispatch - Deals not initiated by a salesperson will be here waiting to be assigned by a sales manager
• F&I - Dealers currently assigned to F&I and actively being worked
• Funded - Funded deals can be found here
• Archived - Any deals not currently being worked but may be in the future
• Lender View - Allows the F&I Manager to see all deals in process by Lender

Decision Engine

Robust Decision Engine powered by AI. From here, the decision engine can be run to determine the best lender to submit the deal to.

Our system measures 66 different attributes from the credit report and application. The lenders provide their individual criteria for approval as well as the estimated down payment, payment, and term. The deal has not actually been submitted to any lenders, this is an estimate of the pricing of the deal based on lender provided criteria.

The decision engine will also display the reasons why the deal did not meet a particular Lender’s criteria. This gives the F&I manager a chance to review the deal for accuracy. The F&I Manager can also override the system and send the deal to the lender regardless of the decision engine results.

Deal Tracker Pro has a robust library of documents that are securely stored. Documents can be uploaded by both F&I and Sales and used when neccesary thoughout the finance process.

Each lender has their own unique profile that shows requirements for the 3 stages of the deal, Submission, Request Docs, and Request Funding. As files are loaded, the red and green colors let the use know what has been loaded and what is missing.

The software has the ability to create 100’s of reports. Any customized reports can be generated at the dealer’s request and the templates saved for future use. Some report options are listed here:

• Total applications submitted to lender
• Percent of deals approved by lender
• Reasons for decline by lender
• Percent of deals funded by lender
• Total dollars funded by lender
• Finance fee paid by lender
• Lender Efficiency